![]() Users can either scan a barcode or manually search for their food/meal in the app. ![]() This makes it super easy to track your calorie intake more accurately. ![]() One of MyFitnessPal’s unique selling points is its unrivalled database of over 14 million foods. Launched in 2005, MyFitnessPal now has an estimated 200 million users and an average rating of 4.5/5 on Android and 4.7/5 on Apple. It is free to sign up and use but some features are reserved for their premium subscription. MyFitnessPal is a website and app (available on both iOS and Android) that helps users track their diet and exercise. One is that Apple has been more aggressive about targeting entry-level fitness users, through both its expanded Apple Watch hardware and Apple Health software offerings, and through its forthcoming Apple Fitness+ service, which launches later this year.Learn more about our review scorecards as part of our editorial review guidelines. What’s more likely going on here is that Under Armour sees diminishing value in this segment over the long term, and there are a number of possible reasons about why that might be. Under Armour’s overall brand image is more associated with professional athletics, and with an enthusiast/semi-pro clientele (or those aspiring to that designation). It’s definitely true that both MyFitnessPal (which claimed 80 million users in 2015 at the time of acquisition, and has more than 200 million users according to today’s press release) and Endomondo were aimed at more casual and entry-level fitness users, who might be working out for the first time, or looking to improve their daily health, but aren’t likely training for endurance-sport competitions. Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal
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